
The Medinge Group, an international think-tank on branding and business, today releases its sixth annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society by sustainable, socially responsible and humanistic behaviour.
As the first recipient of the Colin Morley Award, Shakespeare’s Globe is well positioned as a humanity-focused organization and as a leading brand. Through its efforts of studying Shakespeare in performance, it encourages individuals to find personal relevance, and to realize the effects of a timeless commentator on the human condition.
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